In partnership with Magnum Photos, Polaroid launched a global open call inviting photographers everywhere to join an imperfectionist movement.  Ten open call winners used the Polaroid medium to explore stories of subcultures, topics, professions, beliefs that are often overlooked or misunderstood.

We then exhibited the winners at Europe’s biggest photography showcase, Paris Photo Fair, and through an OOH takeover of the Champs Elysées.

I helped the creative lead write the copy for the OOH.