CHANGE IS IN YOUR HANDS.
My job: Brand Copywriter / Editor
2022
Launching the world's most sustainable smartphone (the Fairphone 4) on the global stage. We had to cut through the noise of Big Tech and make people genuinely question their smartphone loyalty. This wasn't just a product launch; it was a call-to-action to buy a better kind of phone.
Working closely with our agency partner, I supported on the core creative idea and messaging, ensuring the copy hit hard and stayed true to the Fairphone brand across all touchpoints — from digital spots in the UK and France to OOH in Germany.
The result? Our "mobile-first" teaser campaign didn't just trend; it doubled newsletter subscriptions and temporarily crashed the servers. We didn't just launch a product; we sparked a conversation.
Working closely with our agency partner, I supported on the core creative idea and messaging, ensuring the copy hit hard and stayed true to the Fairphone brand across all touchpoints — from digital spots in the UK and France to OOH in Germany.
The result? Our "mobile-first" teaser campaign didn't just trend; it doubled newsletter subscriptions and temporarily crashed the servers. We didn't just launch a product; we sparked a conversation.
