FAIRPHONE

(F)AIRPODS.

Fairphone launched a new pair of repairable headphones, and during the process, I came up with an idea that I still love today. It didn’t make the cut but here’s my thinking.

FACTS

Fairphone have entered into an F1 race with a pushbike, pitched against giant competition like apple.

AH-HA
MOMENT

Apple products are always named with the word ‘air’ infront of them. Including their headphones. Which serendipitously is just one letter away from Fair.

IDEA

We snatch up this opportunity to fight against the injust obsolescence practices of apple by naming our products after theirs, and actually inviting a lawsuit. The lawsuit then becomes the campaign.

Listen to our actual campaign here.

KATIE CLARKE

ABOUT

(F)AIRPODS.

FACTS

Fairphone have entered into an F1 race with a pushbike, pitched against giant competition like apple.

AH-HA
MOMENT

Apple products are always named with the word ‘air’ infront of them. Including their headphones. Which serendipitously is just one letter away from Fair.

IDEA

We snatch up this opportunity to fight against the injust obsolescence practices of apple by naming our products after theirs, and actually inviting a lawsuit. The lawsuit then becomes the campaign.

KATIE CLARKE

ABOUT

(F)AIRPODS.

FACTS

Fairphone have entered into an F1 race with a pushbike, pitched against giant competition like apple.

AH-HA MOMENT

Apple products are always named with the word ‘air’ infront of them. Including their headphones. Which serendipitously is just one letter away from Fair.

IDEA

We snatch up this opportunity to fight against the injust obsolescence practices of apple by naming our products after theirs, and actually inviting a lawsuit. The lawsuit then becomes the campaign.

AH-HA
MOMENT