IDEA THAT’S ON THE SHELF
(F)AIRPODS.
Fairphone launched a new pair of repairable headphones, and during the process, I came up with an idea that I still love today. It didn’t make the cut but here’s my thinking.
BACKGROUND
Fairphone have entered into an F1 race with a pushbike, pitched against giant competition like apple.
INSIGHT
Apple products are always named with the word ‘air’ infront of them. Including their headphones. Which serendipitously is just one letter away from Fair.
IDEA
We snatch up this opportunity to fight against the injust obsolescence practices of apple by naming our products after theirs, and actually inviting a lawsuit. The lawsuit then becomes the campaign.
BUT IF YOU FANCY IT, WATCH THE ACTUAL PRODUCT LAUNCH BELOW.