CONCEPT
FAIRPHONE

(F)AIRPODS.

Fairphone launched a new pair of repairable headphones, and during the process, I came up with an idea that I still love today. Though it didn’t make the cut, I’m excited to share it still to show my thinking. Here's the idea.

FACTS

Fairphone have entered into an F1 race with a pushbike, pitched against giant competition like apple.

AH-HA
MOMENT

Apple products are always named with the word ‘air’ infront of them. Including their headphones. Which serendipitously is just one letter away from Fair.

IDEA

We snatch up this opportunity to fight against the injust obsolescence practices of apple by naming our products after theirs, and actually inviting a lawsuit. The lawsuit then becomes the campaign.

For the actual output on this campaign, check what I’ve written over here: https://shop.fairphone.com/fairbuds-xl

KATIE CLARKE

ABOUT

(F)AIRPODS.

FACTS

Fairphone have entered into an F1 race with a pushbike, pitched against giant competition like apple.

AH-HA
MOMENT

Apple products are always named with the word ‘air’ infront of them. Including their headphones. Which serendipitously is just one letter away from Fair.

IDEA

We snatch up this opportunity to fight against the injust obsolescence practices of apple by naming our products after theirs, and actually inviting a lawsuit. The lawsuit then becomes the campaign.

KATIE CLARKE

ABOUT

(F)AIRPODS.

FACTS

Fairphone have entered into an F1 race with a pushbike, pitched against giant competition like apple.

AH-HA MOMENT

Apple products are always named with the word ‘air’ infront of them. Including their headphones. Which serendipitously is just one letter away from Fair.

IDEA

We snatch up this opportunity to fight against the injust obsolescence practices of apple by naming our products after theirs, and actually inviting a lawsuit. The lawsuit then becomes the campaign.

AH-HA
MOMENT