THE BEST OF LIFE IS ANALOG.
2025
For the product launch of the Flip instant camera — an analog masterpiece that we launched straight into the face of a hyper-digitized, AI-obsessed world. We thought let’s pick a fight with technology.
Life’s poetry is found past the edges of a screen. That’s why we write songs about the wind in our hair and hands holding hands. Because these human sensations are what we live for. But the more time we spend dazed in isolated algorithms, doomscrolling our lives away, the more we lose touch with the physical world – including each other.
That’s where Polaroid comes in. With a simple promise: The eight pictures in a pack will connect you to life far more than the 800 digital pictures you’ll never look at again. Because the best of life is analog.
Life’s poetry is found past the edges of a screen. That’s why we write songs about the wind in our hair and hands holding hands. Because these human sensations are what we live for. But the more time we spend dazed in isolated algorithms, doomscrolling our lives away, the more we lose touch with the physical world – including each other.
That’s where Polaroid comes in. With a simple promise: The eight pictures in a pack will connect you to life far more than the 800 digital pictures you’ll never look at again. Because the best of life is analog.
