KAMA-SITRA
YOUNG DOGS GOLD AWARDCOPY + AD = ME
BRIEF
Make students aware of the functions of Red Bull. Energy and focus.
INSIGHT
100% of our audience do one thing everyday that’s a total energy and focus killer.
Sitting.
IDEA
Kama sit-ra. A handbook of 69 sitting positions to help give students the energy and focus they need while studying.
The kama sit-ra will be sent to outlets and sitting-lovers everywhere (student influencers) to awaken them to the sit-ra revolution. While a digital copy will spread the ancient art of sit-ra online.
To encourage students when distracted to try out new focus positions we’ll post new ones on our social channels every 30 mins during exam season.
Students can even post their own sitting positions for discount on Red Bull.
And when entirely too distracted – staring out of the library windows, street posters opposite will offer discount on Red Bull products.
Encouraging this massive audience who have to sit for long periods of time to sample Red Bull every single time they have to sit down.
