REDBULL

KAMA-SITRA

GOLD YOUNG DOGS AWARD


BRIEF

Make students aware of the functions of Red Bull. Energy and focus.


INSIGHT

100% of our audience do one thing everyday that’s a total energy and focus killer. Sitting down for long periods of time without changing position.


IDEA


Put one thing in the library that wouldn’t turn heads but might raise eye brows. Red Bull’s very own ‘kama sit-ra’. A handbook of 69 different sitting positions to help give students the energy and focus they need while studying. 


The kama sit-ra will be sent to outlets and sitting-lovers everywhere (student influencers) to awaken them to the sit-ra revolution. While a digital copy will spread the ancient art of sit-ra online. To encourage students when distracted to try out new focus positions we’ll post new ones on our social channels every 30 mins during exam season. Students can even post their own sitting positions for discount on Red Bull.


And when entirely too distracted – staring out of the library windows, street posters opposite will offer discount on Red Bull products. Encouraging this massive audience who have to sit for long periods of time to sample Red Bull every single time they have to sit down.