POLAROID
POLAROID 101
WHERE DARK
PICTURES COME
TO DIE.
AD: Mica Moran
Director: Tom Rijpert
2024
Are your photos coming out too dark? Spots on your film? Welcome to Polaroid 101, the ultimate guide to mastering instant photography for beginners. Across three episodes, our host helps you stop taking bad pictures. This limited series stars Puppet Fred, inspired by a real-life Fred, Polaroid’s actual Customer Services Manager,
as a tribute to his many years of handling every complaint under the sun.
FACTS
Kids these days seem to suck at taking analogue pictures. Even the basics seem to baffle them. Keep the light behind you. Use flash indoors. A classic case of smarter phones, dumber people. This drives sales of Polaroid film down, because the success rate of getting a good picture is pretty low.
IDEA
Remind people of a younger time in their lives when eduction was at the centre, while teaching them all the in-and-outs of analog instant photography with Polaroid’s actual customer services manager Fred.
