POLAROID 101: HOW-TO CAMERA

You just got a Polaroid camera. Great. Now what? Instant photography has personality, moods, tempers, and the occasional refusal to cooperate. That’s why we made these How-To guides. Not-so-serious but very useful tools designed to help people stop messing up their shots.

The scripts and tone were inspired by how basic the information was — these are simple, easy-to-use cameras. So we leaned in with a dry, take-the-piss tone and scripts that exaggerated every how-to detail, right down to teaching you how to be human. A project that when briefed sounds utterly boring – made entirely fun by our love for creativity and craft.

VIDEO 1

POLAROID 101: HOW TO USE THE NOW & NOW+ GENERATION 3

Not sure what film to use? Can’t seem to turn your camera on? Unsure how to pat yourself on the back? You’ve come to the right place.

Through this episode we’ll help you manifest film to your front door, take pictures – better pictures – and even better pictures with your Now & Now+ Generation 3 cameras, and learn how to go fully analog.

So take a deep breath, your film at the right temperature, and remember aligning your cameras chakras before shooting is always a good idea.

VIDEO 2

POLAROID 101: HOW TO USE THE FLIP INSTANT CAMERA.

Not sure what film to use? Can’t seem to turn your camera on? Unsure what scene analysis does? This is your starting point.

Through this episode we’ll guide you through the dynamics of the Flip Instant Camera’s hyperfocal 4-lens system, sonar autofocus, scene analysis, and its most powerful flash.

So keep your eyes open, fingers poised, and flip open the lid of your camera.