BASICFIT
SWEATFLIX
YOUNG DOGS SUBMISSION
AD: Laurens Martens
FACTS
When people don’t see the instant result going to the gym has on their health and lifestyle, they can can easily become discouraged.
IDEA
Early access to episodes of your favourite shows, from all different genres, simply by going to the gym.
HOW IT WORKS
Top shows release episodes a week earlier, for those who come to grab the access code at a Basic Fit gym.
Grab the code at the gym to watch it in the sanctuary of your own home, or jump on one of the run or cycling screen machines.
Top shows release episodes a week earlier, for those who come to grab the access code at a Basic Fit gym.
Grab the code at the gym to watch it in the sanctuary of your own home, or jump on one of the run or cycling screen machines.
Sweatflix not only encourages people to visit the gym to get early access to their favourite shows with some simple behavioural economics..... It drives diversity and community within the gyms, by offering this option across multiple genres of show.