BASICFIT
SWEATFLIX
The lengths we’ll go to stop endings from happening.
YOUNG DOGS SUBMISSION
AD: Laurens Martens
FACTS
When people don’t see instant results after going to the gym they’re easily discouraged.
IDEA
Early access to episodes of favourite shows simply by working out at a basicfit gym.
HOW IT WORKS
Top shows release episodes a week earlier, for those who come to grab the access code at a Basic Fit gym.
Grab the code at the gym to watch it in the sanctuary of your own home, or jump on one of the run or cycling screen machines.
Top shows release episodes a week earlier, for those who come to grab the access code at a Basic Fit gym.
Grab the code at the gym to watch it in the sanctuary of your own home, or jump on one of the run or cycling screen machines.
Sweatflix not only encourages people to visit the gym to get early access to their favourite shows with some simple behavioural economics..... It drives diversity and community within the gyms, by offering this option across multiple genres of show.